Instagram is all the craze.
With over 7.3 million daily users, Instagram has surpassed Twitter for online traffic. The popular app currently has over 400 million users, and boast a 42% penetration rate across the millennial market.
A favorite among younger generations, this popular photo sharing sites provides unique advantages over other platforms. Snap and pic, apply a filter, include some hashtags, and BAM – you are on your way to Instagram badassery (or so you thought).
While Instagram does excel over other social platforms on the user experience, it can be a pain for today’s marketers to integrate into their daily social stream.
Here’s a list of 10 online tools you can use to help streamline Instagram into your successful social strategy:
If you want to catch the attention of users as they’re scrolling through the news feed, Boomerang from Instagram is the app for you! It’s both a photo and video app, and allows you to shoot brief videos. Once you post your video, Boomerang will play it forward and backward on a never-ending loop. Pretty cool, huh? Best of all – it’s absolutely free.
Missing Facebook’s “Share” and Twitter’s “Retweet” buttons? Well, now you can enjoy spreading the social love on Instagram as well. Thanks to the Repost app, today’s users can “repost” (just like a “share” or “retweet”) an Instagram post from another users account. See an adorable puppy pic you’d love to share or a feel inspired by a motivation quote? Repost it to your followers! Repost is available for free download on the iTunes store.
Video marketing is everywhere for social 2016, and Instagram is no exception. PicPlayPost offers features to make your posts more dynamic and engaging. You can create video collages using a combination of photos, videos, GIFs, and sound. You have the option to put an image (or multiple images) next to a video and have music play in the background. It’s also entirely FREE.
Need a way to schedule Instagram posts for multiple accounts? Check out ScheduGram – a social media management tools that allows multiple user login, scheduled posts, and Canva design integration Pricing starts at $5 per week. Hootsuite and Later are two alternative Instagram post scheduling apps, however, both (currently) send notification to the user when it’s time to post vs. posting directly into feed.
Soldsie is a must-have for today's e-commerce brand. The app allows creation of custom bio links to showcase brands and make your photos link to the content your fans are trying to find. Upside is it provides conversion tracking and inventory management controls. Downside is you only get one link on Instagram, so it’s important to make the most of it.
SocialRank lets you identify, organize, and manage your Instagram followers, by providing helpful follower demographics. You can smoothly find your most valuable followers, brand advocates, and influencers. With influencer marketing in full swing, channeling brand advocates to the peak of their potential can make or break a 21st-century brand. The premium version retails at $49 per month, but a free version is available.
Recall the JustUnfollow company on Twitter? It was a great tool to grow your following – allowing the user to copy another users follower and unfollow those who didn’t follow back. Well, now it’s called Crowdfire and works on both Twitter and Instagram platforms. I’m a big fan – try out the free option and if it helps organize your social following, consider upgrading to a paid account (range: $9.99 – 199.99/month).
Need analytics for your Instagram performance? Check out Collec.to - a handy web interface that allows you to manage your Instagram presence and collect much-needed stats. Free users can view get a summary of their Instagram account’s photos and engagement, while Pro users ($13 USD) receive additional info on top tags, filters, and locations they have used in their Instagram posts.
Iconosquare is another fan favorite when it comes to Instagram stats – it lets you like and comment on your followers' posts, receive follower and post analytics, and track new comments. You can also research popular hashtags, promote your account, and facilitate social contests directly from Iconosquare. It’s not free, but it’s also not ridiculously priced. An individual account is $28.80 per year and a business account is $149 per year.
Want to learn more about the accounts that follow you? Explore Ink 361 – a free web interface that allows you to share Instagram images over other social platforms, create a custom Instagram gallery, and see who followed you back. It’s a great no-cost alternative to some of the more expensive options.
Any of these ten Instagram tools will help you build a strong Instagram presence. Using several in combination can be a great way to kick your Instagram marketing into high gear. Check out a few of the free and trial versions and find the right Instagram “cocktail” for your stellar social strategy!
About Hannah Becker
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.