Following a timely acquisition by Facebook, Instagram has emerged as one of the top social media platforms worldwide.
In 2017, Instagram was home to over 800 million monthly active users, with over 75 percent of them located outside of the United States. Instagram users are proving to be incredibly loyal and very active - over 60 percent of users log in on a daily basis, making Instagram the second most engaged network after Facebook.
Instagram’s versatile feature options, from filters to stories, have made it favorite among the under 35 crowd (70 percent of users are Millennials or Generation Z members). Recent app rollouts have even been credited with squelching other social media players like Snapchat. Today, Instagram users can edit and share pictures, videos, stories and even go Live within the mobile platform.
Recent social media studies have revealed Instagram to be the preferred social network of teens in the United States, beating out both Twitter and Facebook. But as Instagram grows in popularity, so does the competition for engagement.
Here are three tips for Instagram marketing that will help you grow your following and increase brand awareness:
A Good Visual isn’t Enough
Way back when, before our morning coffee was interrupted by the latest 140-character political SNAFU, Instagram was an up and coming mobile app driven by good images. Instagram quickly became a favorite of professional and amateur photographers, looking to showcase their aesthetically-pleasing visuals and connect with an image-driven digital community.
Today, star Instagrammers need a lot more than a pretty picture to build and maintain a following. They need an awesome visual, inspiring copy, and engaging relevance just to keep their posts a few hours in the increasingly complicated feed.
When curating your organization’s Instagram editorial calendar, think about the more-than-a-photo message you want to convey.
Maybe the grammable-graphic provides a prelude to a tug-at-your-heart-strings story.
Maybe it prompts a robust conversation around current events.
Maybe it communicates a Call to Action that encourages users to follow a link and get involved.
A good Instagram post is more than a great picture; it’s a siren song that leaves users searching for more – more posts, more info, more content from your brand.
Maximize In-app Features
Over the past few years, Instagram has been rolling out multiple new app features designed to enhance user experience and remain competitive with its notable nemesis, Snapchat. While marketers may have lamented the need to learn “all these new features”, Instagram’s latest bells and whistles provide BIG opportunity for the digitally-savvy brand to really make a splash in the IG world.
Here are three must-use in-app features that will help your brand put on their Instagram A-game:
Get Comfortable with Stories
Instagram Stories are (still) all the rage. Their disappearing nature, cute stickers, and easy to use filters have made the IG Story scene a real hit with Millennial and Gen Z users.
While it’s just not cool to post 22 pictures of your amazing summer vacation all on one day, Instagrammers can upload their pictorial play-by-play to IG Stories without social shaming. For organizations, Instagram Stories can be a great way to connect with your following in a more relaxed, real-time manner that does wonders for relationship building.
A couple tips for getting the most from IG Stories:
If you’re looking for additional ways to repurpose your 24-hour IG Stories, Instagram recently rolled out an in-app feature allowing for cross-posting to Facebook Stories. One story, two platforms, tons of viewers – it’s a win-win-win!
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.