Social media is a big deal in our society.
It seems like everywhere you look, someone’s socially broadcasting – from your third-grade nephew hashtagging his science project to your ninety-year-old grandmother’s recipe posts.
Innovative organizations are jumping on the social bandwagon as well; today’s marketing managers may find it a little more cumbersome to manage multiple social accounts for national company vs. one’s private Instagram.
Last month, we discussed 3 Secrets for a Social Media Strategy necessary for a successful social campaign. While focusing on your target market, prioritizing top platforms, and active engagement are essential for 21st-century communications, seamless execution of such strategies are essential for social success.
Today, we’ll discuss the tools and resources you’ll need to carry out a stellar social campaign guaranteed to grow your following and get more clicks!
Here are a few tips to execute your social strategy successfully:
The Information Age often leaves a content manager overwhelmed with “what to post?!” Don’t get lost in the sea of puppy pics, sharing contests, and weekly deals – organize your content sources and commit to a streamlined system for organizational sharing.
What are your current content resource(s)? Similar accounts? Industry pubs? Google alerts? The office intern’s next-generation iPhone? Create a list of potential content sources and ensure there’s an easy, no-hassle way to share content. Include team members on the Admin access, install “Share Now” apps on company devices, and categorize organizational image and video files in a user-friendly filing system.
Real-time posting’s awesome, but not always possible. Utilize social media scheduling applications to streamline your accounts without committing the unforgivable sin of “dead air”. 24/7 Activity is a consumer expectation – this means your accounts should plan for posting outside of the 9-to-5.
The simplest way to integrate this need for steady streaming is to implement post scheduling through providers such as HootSuite and Buffer. In addition to providing you with the ability to maintain social activity while you’re unplugged, these applications also provide insightful reports for follower activity.
As a youngster, I remember eagerly awaiting the arrival of a favorite magazine’s “Holiday Edition” or “Summer Special”. Anticipating the exclusive content, I’d devour the publication’s seasonal series. While today’s consumers are no longer big on snail mail nor cassette tapes, content themes are still a big deal.
People love themes; they like the structured energy surrounding an anticipated debut, and respond well to “thought ticklers” pre-post build-up provides. Themed, scheduled posts also provide the marketer the benefit of structured sequence. When compiling a themed post series, I’ll often spend a couple hours gathering information, taking pictures, creating graphics, and this “batched” content will often provide weeks of posting material. Presto - improving time efficiency and follower engagement!
Having a solid strategy and the right resources are essential for digital communication success. By implementing the tips described above, today’s marketer can greatly reduce the headache of managing multiple social accounts and increase their social “wins” in an information-saturated world. Prioritize content organization, post scheduling, and themed series as you execute your social media strategy successfully.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.