Twitter is like the little engine, er, social media app, that could.
Outperforming dismal predictions, outlasting competitive spinoffs, and (somehow) holding its own among social magnets like the world-renowned Facebook empire.
Even its designation as a favorite app for both terrorism recruiting and the Tweeter-in-Chief, haven’t sunk the chirpy social platform. Can we get a #Resilient?
In 2017, Twitter had over 313 million monthly users sending 6,000 tweets per second. One unique aspect of the tweeting platform is its distinct user behavior – Twitter users are three times more likely than Facebook users to follow a brand.
Did you catch that? Three times more likely! So, it comes as no surprise that the majority of social media managers list Twitter as one of their top performing social platforms in the realm of return on investment (ROI).
So how can a brand or organization build a tweet-based community and get their 280-character content to start trending?
Here are three Twitter marketing tips to help you maximize your Twitter strategy:
Try some Two-way
Burly one-liners and cute GIFs have their place on Twitter, but the heart of tweeting is still timely, personalized conversation. Through hashtags, Retweets, and @mentions, Twitter users can discuss just about everything from the latest political snafu to customer service issues on the social media app. It’s this type of two-way conversation that builds followings and keeps communities engaged.
If consistent conversation on a social app has you scratching your head (How can you converse with virtual strangers within app character limits?), here’s a few tips to help you maximize authentic engagement for your Twitter account:
When drafting Twitter content, prioritize the user experience right alongside brand-focused broadcasting.
Twitter’s all about the here and now.
It’s real-time, real commentary provides a unique competitive advantage over the more evergreen social apps.
Tweets reach 75 percent of their engagement within three hours, meaning that Twitter users must tweet consistently – multiple times a day - to just stay on the Tweeter-sphere.
Not feeling the clickbait meets snarky, 140, er, 280—character count at all hours?
Draft tweets in a batch and schedule them through third party apps (Buffer or Hootsuite) for optimal exposure. The gold standard to best times to tweet is frequently lauded as noon, 5 PM, and 6 PM; however, industries and target audiences will vary. Experiment with different posting times and track your account’s engagement results to develop a customized posting schedule for your brand.
Over the past few years, Twitter has added multiple enhanced feature options that help accounts connect with new audiences, convert followers to sales, and engage the digital world with much more panache than previously offered.
Here’s a few ideas for getting your brand’s Tweetastic on:
Ready to incorporate these 3 trend-worthy Twitter marketing tips into your organization’s digital strategy?
Twitter’s a highly engaging and resilient social media app that continues to provide communications opportunities to today’s socially active brand.
By prioritizing two-way conversation vs. constant broadcasting, consistent content through scheduled posting, and utilization of Twitter’s unique in-app features allowing for customized presentation, brands can better connect with their target markets. Digitally-savvy organizations can unlock the potential of 280-characters and grow their digital communities in engaging, 21st-century ways than yield exponential results.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.