Popular social media myths are a dime a dozen.
Post on Facebook three times a day.
Don’t post on Facebook every day.
Posting is so last year - Facebook live streaming is where it’s at!
Everywhere you look, marketers are weighing in on the latest and greatest social media hacks that are supposed to turn your brand’s social media presence into a viral success. While it’s important to stay up to date on social media trends and updates, building a digital strategy on unfounded social media myths is never helpful.
Here are four popular social media myths that are holding you back:
It’s All About What You Post
Social media was originally a publishing platform; however, social media offers so many more capabilities than simply broadcasting organizations messages.
Social media’s many features provide the opportunity for engaging conversation and cultivating relationships - two big keys for social media strategy success. A meaningful conversation will go much farther in building your brand’s social rapport than another meme.
An organization can connect with their follower community through comments, messages, and other interactive social media features. This type of two-way conversation is one-way brand loyalty is built with modern consumers.
You Get Out What You Spend
Many social media newbies think that if they spend it (social media advertising), they’ll see a correlated growth in followers and sales, but social media community building is a little more complicated than that.
Throwing $10,000 at Facebook ads will not necessarily result in 10,000 new followers or sales. Sure, social media ads may help boost a brand’s reach, but it’s no longer enough for a guaranteed return on investment (ROI).
Ensuring that you have experienced talent driving your social media spend is a big must for seeing results in today’s competitive social space. We’re all competing for the same few seconds of a scrolling consumer’s time - make your marketing budget count.
If You Build It, They Will Follow
Growing a following takes more than maintaining a brand’s social media presence through regular posting. While consistent app publishing is certainly one part of a successful social media strategy, it is far from enough to develop a digital following that will lead to optimal returns.
Make sure your brand has a multi-pronged community development strategy for all social media platforms where they are present. Just being visible on an app is no longer enough. You must provide regular, engaging content that draws social media users in and prompts action through interactive opportunities. Contests, live video, and virtual events are just a few ways today’s organizations can cut through all the digital noise and grow their online following.
Going Viral is the Goal
Going viral can be (although, it’s not always) great, but it should rarely be the goal of an effective social media strategy.
Outside of organizations whose budget (or ethical creed) allows for incredibly advanced analytics and expert consumer psychology consultation, most brands are unable to predict post virility with much accuracy. So many factors come into play in regards to what starts trending on any given day - current events, political climate, competing content, and yes, even the weather.
While having a post go viral could be a positive thing (viral content often snowballs at an incredibly fast rate which can result in an avalanche of unproductive and negative interaction), consistent engagement on an organization’s social media platforms may be much more fruitful in the long run.
Don’t let social media myths hold your brand back.
Social media myths can be very misleading. When developing your organization’s social media strategy, it's important to consider the validity of information sources and make sure that your campaign is built on solid intel. Consistent engagement that adds value and builds brand loyalty is a much more strategic foundation than the latest social media gimmick.
Social media platforms and user trends are constantly changing. It can be difficult to remain updated on evolving platform capabilities and effective measures. If you’d like to schedule a consultation to discuss your brand’s marketing and public relations performance, contact Becker Digital.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.