2017 was the year of the Millennial – Millennial purchasing power that is.
With annual spend estimates of $200 billion, the Millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
The Millennial market isn’t going away – as the largest generation in American history, they’re here to stay; in fact, due to immigration, their demographic will continue to grow (and wield influence). Economic forecasts indicate Millennial consumers will be accountable for over $10 trillion spend over the course of their lifetimes in the United States alone.
Millennials want customized experiences, organizational accountability, digital relationships, and innovative technology. To remain relevant in this quickly changing market, today’s organizations must prioritize a millennial-friendly shopping experience.
Here are 40 facts to help organizational leaders innovate for the Millennial consumer:
About Hannah Becker
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.