E-mail marketing is a highly effective digital resource today’s marketers can use to connect with potential customers. Its average return on investment and response rates are much greater than other common marketing tactics, such as direct mail.
Email is more fun with people to send it to.
Even the most engaging e-mail will prove worthless if you don’t have someone to read it.
Here’s where list building comes in.
It’s up to YOU to build a good e-mail mailing lists. Not all list are created equal – sending product promos to your grandma and old college roomie (maybe) isn’t going to be a profitable as sending it to members of your target market (aka people looking to buy your product).
But we’ll talk more on this later…
Don’t get worried…we’re gonna walk you through building a great e-mail list (psst: it’s not as hard as it sounds!). There are multiple strategies for great list building, so if one doesn’t float your boat or isn’t realistic for your business model, move on.
By now you all know how big a fan I am of “what not to do” lists.
Well, here’s one for list building…
3 Things NOT to Do When List Building:
I know, I know – you weren’t going to spam your entire LinkedIn network (but you’d be surprised how people do this).
5 Things You SHOULD Do When List Building:
About Hannah Becker:
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.