We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Live Streaming Video
Meerkat, Periscope, Blab – all video apps that tried to squirrel away some market share of the live broadcasting world – but which platform’s ending up on top?
Live streaming videos are taking both our professional and personal lives by storm. The unfiltered and unedited, super-transparent, always authentic content live streaming produces is a stellar way to build your brand among millennial consumers.
Organizations can utilize live stream videos options to broadcast live events, product launches, trade shows, conferences, and (if you’re really feeling “millennially”) Friday office pranks. By streaming real-time coverage, you’re providing a different, more authentic view of what’s going on at the event or organization – something that millennials absolutely love.
Check out these three examples of organizations scoring on streaming:
Click here to learn more about live streaming.
Social Media as Customer Service Tool
Social media is no longer reserved for marketing-only; instead, it has emerged as a customer service must-have. From posting product complaints to rank service reviews on brand’s social platforms, social media is quickly rising as the biggest customer service trend of the year.
Not convinced? Check out these stats:
Today’s digitally savvy consumers are utilizing social media functions, such as Facebook Messenger, to address customer service concerns. Larger organizations are responding to this change in consumer behavior by implementing chatbots – a robot-like conversational application designed to simulate an actual human-to-human interaction via technology.
Click here to learn more about customer service.
Decreased Organic Visibility
The days of posting a pic on your organization’s Facebook feed and everyone seeing it are gone.
Getting social traffic from simply growing your follower base and regularly posting is so yester-year.
Platforms like Facebook and Instagram have removed chronological timeline updates; instead, social feed content is directed by complicated algorithms and ad spend. So much for social media being the “free and easy” way to grow your brand!
Here’s a "simplified" graphic illustrating Facebook’s algorithm from our friends at Business2Community:
What does this mean for digital marketers?
You can’t simply rely on the old-school strategy of “post it and they’ll see it”. Increasing your digital marketing budget, focusing on multi-platform presence, and prioritizing original content creation are three keys for making a splash in the 2017 social world.
Click here to learn more about increasing social media traffic.
Social Influencer Strategy
Like “ceWEBrities” and YouTube stars, the internet’s tribal-like community has given rise to social influencers – bloggers and social media stars that have developed large followings through their authentic content.
What do social influencers mean for today’s organizations?
You better get a few of them on your team!
Here are few insightful influencer stats from our friends over at TapInfluence:
Click here to learn more about Influencer Marketing.
Employees as Brand Ambassadors
A few years ago, just using the words “social media” and “work” in the same sentence would have been considered quite taboo. As our online and offline lives have become more and more integrated, innovative organizations are recognizing the positive impact social media at work can have both on their employees and their brand.
Hence: Employees as Brand Ambassadors.
By creating helpful social media guidelines and training, modern organizations can capitalize on their employee’s social media presence, leveraging their social assets within the community and markets to portray an authentic and transparent view of the organization and its operations. Whether the goal is improved community relations, increased brand awareness, corporate responsibility campaigns, or millennial talent recruitment, bringing social media into the office is a quickly becoming more and more of the “norm”.
Not sure where to start?
Consider using programs like SocialToaster to turn your team into effective brand ambassadors.
About Hannah Becker:
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.