Newsflash: Advertising and public relations are not the same thing.
While public relations is often integrated within a marketing strategy, advertising and public relations are two very different disciplines.
In fact, some leading professionals even consider public relations as the opposite of advertising.
2017 in the year of the millennial – millennial purchasing power that is.
With annual spend estimates of $200 billion, the millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY