Popular social media myths are a dime a dozen.
Post on Facebook three times a day.
Don’t post on Facebook every day.
Posting is so last year - Facebook live streaming is where it’s at!
Everywhere you look, marketers are weighing in on the latest and greatest social media hacks that are supposed to turn your brand’s social media presence into a viral success. While it’s important to stay up to date on social media trends and updates, building a digital strategy on unfounded social media myths is never helpful.
Here are four popular social media myths that are holding you back:
Since its founding in 2010, Pinterest has emerged as a top social media platform for brands and consumers.
What started out as a virtual scrapbook of home decor how-to’s and favorite family recipes, has evolved into a mobile app that attracts millions of social media users every month. “Pinners,” as Pinterest users are affectionately known, are loyal users that circumvent the endless drama and pay per click congestion often associated with other social media platforms to share valuable content with their tight-knit followings.
In 2012, Pinterest was reported to be the fastest site ever to reach the 10 million unique visitor mark. Thanks to multiple platform feature modifications and timely acquisitions, the Pinterest experience has remained consistently enriching for its devoted user base looking to the social media app as a trusted resource for pretty much everything.
Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Following a timely acquisition by Facebook, Instagram has emerged as one of the top social media platforms worldwide.
In 2017, Instagram was home to over 800 million monthly active users, with over 75 percent of them located outside of the United States. Instagram users are proving to be incredibly loyal and very active - over 60 percent of users log in on a daily basis, making Instagram the second most engaged network after Facebook.
Instagram’s versatile feature options, from filters to stories, have made it favorite among the under 35 crowd (70 percent of users are Millennials or Generation Z members). Recent app rollouts have even been credited with squelching other social media players like Snapchat. Today, Instagram users can edit and share pictures, videos, stories and even go Live within the mobile platform.
Recent social media studies have revealed Instagram to be the preferred social network of teens in the United States, beating out both Twitter and Facebook. But as Instagram grows in popularity, so does the competition for engagement.
Thanks to last month’s announcement about Facebook Zero, the top social media app is a pretty sore subject for most communications and marketing professionals. With new algorithm changes come decreased engagement and increased ad spend. Many responded to the announced Facebook changes with the question, “How could it get any worse?”.
Good news for social media savants willing to think beyond the traditional post: Facebook’s cover video options offer a goldmine of opportunity for creatives willing to invest in a unique production for their brand’s Facebook page.
And the best thing about a Facebook cover video is that it has a half-life of more than 15 seconds (okay, okay – new Facebook feed content lasts a little longer than 15 seconds…but not by much!).
By creating a Facebook cover video, organizations can showcase their company and their offerings in an engaging way that informs consumers and converts traffic into customers.
Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
Twitter is like the little engine, er, social media app, that could.
Outperforming dismal predictions, outlasting competitive spinoffs, and (somehow) holding its own among social magnets like the world-renowned Facebook empire.
Even its designation as a favorite app for both terrorism recruiting and the Tweeter-in-Chief, haven’t sunk the chirpy social platform. Can we get a #Resilient?
In 2017, Twitter had over 313 million monthly users sending 6,000 tweets per second. One unique aspect of the tweeting platform is its distinct user behavior – Twitter users are three times more likely than Facebook users to follow a brand.
Did you catch that? Three times more likely! So, it comes as no surprise that the majority of social media managers list Twitter as one of their top performing social platforms in the realm of return on investment (ROI).
By now, you’ve caught wind of the impending Facebook News Feed changes.
If you’re like most organizational leaders, chances are you’ve already started wondering how these algorithmic modifications will affect your company’s digital reach and bottom-line.
You may have added updating your brand’s social strategy to your already overflowing first quarter to-do list.
You may have reached out to a few social savants, hoping to hear that the app changes aren’t as widespread or as impactful as speculated.
You may have considered scrapping Facebook priority all together, fearing that these updates will simply increase your department’s ad spend without offering any additional benefits.
Our message to you: Don’t throw in the proverbial Facebook towel. While the News Feed changes will impact everyone, they aren’t (all) bad.
“It doesn’t matter how much money you throw at Facebook ads – millennial consumers aren’t going to bite unless you do away will all this elitist corporate party line crap!” I (exasperatedly) expressed to an old-school business exec.
“We are not deviating from the proven safe zone. I know you’re pretty new to business, but in my forty years of experience, standard corporate messaging always works. Consumers don’t fear what you don’t tell them,” he replied.
Newsflash: Advertising and public relations are not the same thing.
While public relations is often integrated within a marketing strategy, advertising and public relations are two very different disciplines.
In fact, some leading professionals even consider public relations as the opposite of advertising.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.