There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
Millennials are changing just about everything, from how we live to where we shop.
Their generational preferences for authenticity and social values have sparked widespread innovation across industries, and the American workplace is no exception.
In 2016, Millennials made up 25 percent of the workforce, and are projected to reach over 50 percent by 2020 (MediaPost). As demographics continue to change due to Baby Boomer retirement and continued immigration, the Millennial influence within the workplace will move from novel to normal. According to Pew Research Center, Millennials will dominate the workplace by 2025, holding over 75 percent of American jobs.
Presenting a Public Relations workshop to an audience of small business owners, my first few slides were interrupted by an attendee that raised his hand and said, “Uh – you are going to be giving us the contact information for big news people, right?”
I smiled, “No, I’m not, but as you’ll learn throughout this presentation, you don’t need it.”
Contrary to popular misconception, public relations in the Information Age isn’t all about who you know.
It doesn’t matter who you know – a national news anchor or even a Hollywood celeb agent – if you don’t have anything worth publicizing.
I’d like to introduce you to a little thing we marketers like to call the Naïve Theory.
The Naïve Theory states that because consumers can’t know everything about a product, they fill in the gaps with their own (naïve) theories to help make decisions about whether the cheaply priced product is a terrific deal or a piece of junk.
Steve Posavac, a professor at Vanderbilt University, describes the Naïve Theory further. Posavac states, “Most people simultaneously believe that low prices mean good value, and that low prices mean low quality.”
Think about that.
Did you know there is actually an observable five stages process from which consumers made purchasing decisions?
It’s not just “bright, shiny object” theory – instead, it’s a well-documented (and quite universal) phenomenon that dictates who buys what when and where.
In case you’ve been the dark to this oh-so-applicable psychological theory, we’re going to shed on light on the highly predictable (and arguably) profitable five stage consumer purchasing process.
Marketing or selling is more than just catching a potential customer’s attention with flashy ads or a TV commercial. Instead, marketing covers a wide span of time – from catching the consumers attention, to the decision making process, to making the sale, to the after sale period, (hopefully) repeat sales, and creation of brand ambassadors or generation of brand loyalty.
It’s quite the process.
The millennial lifestyle has been bemusing cultural influencers, organizational leaders, and marketing professionals long before they received the not-so- complimentary (nor accurate) “Snowflake Generation” sobriquet.
From living with their parents longer than previous generations, to challenging traditional consumption patterns, millennials – and their very millennial-lifestyle – are changing the way to do just about everything.
To better understand this generation of digital natives, one can benefit from learning a little bit more about how millennials live, what they prioritize, and how their beliefs and values with continue to influence our future.
Every brand can score big, good publicity – and I mean every brand.
A seasoned public relations professional told me that when I was just a baby – 19 years old – starting out in the public relations (PR) game.
I was skeptical, but after almost ten years of pitching everything from toilet paper to international orphanages to residential contractors I can attest that yes – every brand (and I mean every brand) can land big publicity.
At over 80 million strong, the millennial generation is changing the way just about everything works – including work.
Trailblazing millennials are forgoing traditional work opportunities in favor of something that provides a lot more freedom –entrepreneurship.
As millions of millennials start their own businesses and say “yes” to hiring themselves, the way we work is forced to quickly evolve. Full-time employees are being replaced by independent contractors, and old school 9-to-5’s are being converted to virtual positions (margarita by the beach, anyone?).
E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
“It doesn’t matter how much money you throw at Facebook ads – millennial consumers aren’t going to bite unless you do away will all this elitist corporate party line crap!” I (exasperatedly) expressed to an old school business exec.
“We are not deviating from the proven safe zone. I know you’re pretty new to business, but in my forty years of experience, standard corporate messaging always works. Consumers don’t fear what you don’t tell them,” he replied.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY