Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
The farm to consumer divide is huge.
Consumers driving food trends lack the familiarity of agriculture - how food is produced - observed in previous generations. Today's consumer has no idea how food gets from the field to the table and this ever-growing educational gap is fueling some pretty serious food fights.
Agriculture influencers and leaders readily champion "telling the story of ag" as an effective solution for the farm to consumer divide and its impending implications on the agriculture industry. However, "telling the story of ag" is a pretty general, and somewhat overwhelming, recommendation for busy industry professionals.
The divide between farmers and the consumers has never been this large. No generation in the history of America has been so far removed from the farm, than that of today’s Millennial and Gen Z consumers. With the average age of America’s farmers pushing 58, and Millennials (ages 18-35), the gap between farm and table is equivocal to the spread of Grand Canyon.
The majority of today’s consumers don’t understand food animal life cycles, husbandry techniques, or production demands (GMO’s anyone?).
“Blogging sounds like an awesome addition to our marketing strategy, but you don’t understand – we don’t have anything interesting to blog about,” a client stated.
“Sure you do – you just haven’t realized it yet!” I replied, brainstorming half a dozen millennial-approved blog pitches on the fly.
Blogging isn’t a hard sell for today’s competitive organizations. The stats typically speak for themselves. I mean, it’s hard to dismiss the fact that companies who blog receive 97% more links to their website (increased web traffic = cha-ching!).
2017 was the year of the Millennial – Millennial purchasing power that is.
With annual spend estimates of $200 billion, the Millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
The Millennial market isn’t going away – as the largest generation in American history, they’re here to stay; in fact, due to immigration, their demographic will continue to grow (and wield influence). Economic forecasts indicate Millennial consumers will be accountable for over $10 trillion spend over the course of their lifetimes in the United States alone.
Millennials want customized experiences, organizational accountability, digital relationships, and innovative technology. To remain relevant in this quickly changing market, today’s organizations must prioritize a millennial-friendly shopping experience.
No one wants to read boring, blah, blah, blah blogs.
You know the type – the ones that read like IKEA instructions or Britannica Encyclopedia entries.
Or what about the “my product is the greatest thing since sliced bread and here are twenty-five advantages to purchasing my product at only $29.99 + S/H and your life sucks if you don’t buy my amazing, Made in China product today at this special, super exclusive offer” blog entries?
Or how about the keyword mania ones, with every line reading like Google search entries?
“You know, back in the ‘90’s I really thought this blogging thing was just a fad,” a marketing colleague stated, “but it’s still here and going on stronger now than ever!”
Pioneered over twenty years ago, blogging has evolved into an essential component of any 21st-century digital communications strategy.
Today, consumers scour the web for authentically voiced blogs on everything from what to cook for supper to negotiating real estate purchases to inspirational genocide survivor stories.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.