Thanks to last month’s announcement about Facebook Zero, the top social media app is a pretty sore subject for most communications and marketing professionals. With new algorithm changes come decreased engagement and increased ad spend. Many responded to the announced Facebook changes with the question, “How could it get any worse?”.
Good news for social media savants willing to think beyond the traditional post: Facebook’s cover video options offer a goldmine of opportunity for creatives willing to invest in a unique production for their brand’s Facebook page.
And the best thing about a Facebook cover video is that it has a half-life of more than 15 seconds (okay, okay – new Facebook feed content lasts a little longer than 15 seconds…but not by much!).
By creating a Facebook cover video, organizations can showcase their company and their offerings in an engaging way that informs consumers and converts traffic into customers.
“A PR Strategy sounds great – for the future – but really isn’t something we’re interested in doing right now,” a client stated.
“But you already are doing PR…it’s just not the kind of PR you want,” I explained, referring to his organizations’ recent “trending” status on community Facebook pages (and not the good kind of trending…).
Truth is we all are involved in public relations 24/7, whether we know it or not.
2017 was the year of the Millennial – Millennial purchasing power that is.
With annual spend estimates of $200 billion, the Millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
The Millennial market isn’t going away – as the largest generation in American history, they’re here to stay; in fact, due to immigration, their demographic will continue to grow (and wield influence). Economic forecasts indicate Millennial consumers will be accountable for over $10 trillion spend over the course of their lifetimes in the United States alone.
Millennials want customized experiences, organizational accountability, digital relationships, and innovative technology. To remain relevant in this quickly changing market, today’s organizations must prioritize a millennial-friendly shopping experience.
Our brand is too old for young people to ever buy into it.
New technology has made our company obsolete.
New, new, new – that’s all anyone wants.
Just a few of the things I hear from discouraged clients working in (seemingly) soon-to-be-extinct organizations.
Established brands present a great advantage over their new to the market competitors, however, how many times have we watched as an oldie goldie’s market share has been ousted by an up and coming?
2016 is turning into a year full of surprises.
If you’re like most of Americans, one of the biggest surprises is that reality TV star and real estate mogul, Donald Trump, is still in the running for the 2016 Presidential Election.
How in the h…?
Regardless of your political leanings, Trump’s rise to the top in this historic election is a great example of expert marketing and public relations.
Millennial marketing is all the buzz in today’s business world.
Questions like “What do millennials like?”, “What will they spend money on?” and “How can I get them to buy my product?” dominate communication conference topics and headline advertising publications.
With millennials responsible for over $200 billion in annual spend, the under-30 crowd is quite the target market for today’s marketing professional.
So what are millennial consumers looking for in brands they patronize, and how can established organizations modify their messaging and operations to appeal to the 80+ million millennials living in the US?
Millennial consumers are changing the world – one purchase at a time.
The unique behaviors and demands of the millennial consumer has the world of marketing spinning on its head. Old school promotions methods don’t work, and the emergence of the Connected Age has provided us with a whole new playbook.
The Harvard Business Review recently published an article describing the unique approach marketers seeking millennial market share can utilize to engage the elusive Gen Y. My favorite takeaway from this fascinating report was, “[Marketing to millennials] is more like hosting a party than running a campaign” (Farris, 2015).
I was raised by a very prim and proper southern woman.
By age seven, I’d attended four “Charm” schools, understood the importance of handwritten Thank-you notes, and practiced a well-rehearsed “Yes ma’am”/ “No sir” on daily basis.
Throughout my cotillion years, my mother drilled the southern art of illusion in my curly head. Transparency—talking about yourself and/or airing dirty laundry—was something that prim and proper southern ladies just didn’t do.
“We are missing the 18-35 consumers.”
“Our ROI on print media, radio, and even TV advertisements is a joke.”
“We’ve prioritized product innovation to meet the technology demands of Gen Y, but they still hate us.”
Above are a few of the distressed statement I’ve heard from clients imploring my Gen Y whispering aptitudes to save their dying brands.
What’s the solution?
It’s more than your “cool” product offerings. It’s more than the catch phrase buried within Annual Report. It’s WAY more than the Cost of Quality Model they drilled into your head in B-school.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.