Following a timely acquisition by Facebook, Instagram has emerged as one of the top social media platforms worldwide.
In 2017, Instagram was home to over 800 million monthly active users, with over 75 percent of them located outside of the United States. Instagram users are proving to be incredibly loyal and very active - over 60 percent of users log in on a daily basis, making Instagram the second most engaged network after Facebook.
Instagram’s versatile feature options, from filters to stories, have made it favorite among the under 35 crowd (70 percent of users are Millennials or Generation Z members). Recent app rollouts have even been credited with squelching other social media players like Snapchat. Today, Instagram users can edit and share pictures, videos, stories and even go Live within the mobile platform.
Recent social media studies have revealed Instagram to be the preferred social network of teens in the United States, beating out both Twitter and Facebook. But as Instagram grows in popularity, so does the competition for engagement.
Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
Twitter is like the little engine, er, social media app, that could.
Outperforming dismal predictions, outlasting competitive spinoffs, and (somehow) holding its own among social magnets like the world-renowned Facebook empire.
Even its designation as a favorite app for both terrorism recruiting and the Tweeter-in-Chief, haven’t sunk the chirpy social platform. Can we get a #Resilient?
In 2017, Twitter had over 313 million monthly users sending 6,000 tweets per second. One unique aspect of the tweeting platform is its distinct user behavior – Twitter users are three times more likely than Facebook users to follow a brand.
Did you catch that? Three times more likely! So, it comes as no surprise that the majority of social media managers list Twitter as one of their top performing social platforms in the realm of return on investment (ROI).
“It doesn’t matter how much money you throw at Facebook ads – millennial consumers aren’t going to bite unless you do away will all this elitist corporate party line crap!” I (exasperatedly) expressed to an old-school business exec.
“We are not deviating from the proven safe zone. I know you’re pretty new to business, but in my forty years of experience, standard corporate messaging always works. Consumers don’t fear what you don’t tell them,” he replied.
2017 is the year of the millennial – millennial purchasing power that is.
With annual spend estimates of $200 billion, the millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
E-mail marketing is fun.
C’mon – everyone likes getting a personalized e-mail (even a commercialized e-mail) from someone or some brand they love. Whether it’s holiday wishes or promo codes, we still enjoy receiving good news in our inbox.
Turns out e-mail marketing isn’t just fun – it’s also quite profitable. For every $1 spent on an e-mail marketing campaign, average return on investment is $44.
Wow - $1 in, $44 out. I’m liking those returns…
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Millennials think differently about a lot of things.
They believe in the double bottom-line.
They don’t trust Corporate America.
They despise the traditional 9-to-5.
Despite starting a career in one of the worst economic downturns and drowning in student debt, Millennials are willing to forgo a “cush” traditional job for a lower paying opportunity that “matters”. Social entrepreneurship, tech start-ups, and #workfromwherever dominate Millennial conversation
Millennials – those born between early 1980's and 2000's - are changing our world.
With more than fifty percent of the world’s population currently made up of people 30 years old or younger, Millennials are now the largest generation on the planet. Their sheer size provides this generation with an immense opportunity to change, well, everything, and that’s exactly what they are doing.
Quick question: Who are the Millennials?
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.