“It doesn’t matter how much money you throw at Facebook ads – millennial consumers aren’t going to bite unless you do away will all this elitist corporate party line crap!” I (exasperatedly) expressed to an old-school business exec.
“We are not deviating from the proven safe zone. I know you’re pretty new to business, but in my forty years of experience, standard corporate messaging always works. Consumers don’t fear what you don’t tell them,” he replied.
2017 is the year of the millennial – millennial purchasing power that is.
With annual spend estimates of $200 billion, the millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
E-mail marketing is fun.
C’mon – everyone likes getting a personalized e-mail (even a commercialized e-mail) from someone or some brand they love. Whether it’s holiday wishes or promo codes, we still enjoy receiving good news in our inbox.
Turns out e-mail marketing isn’t just fun – it’s also quite profitable. For every $1 spent on an e-mail marketing campaign, average return on investment is $44.
Wow - $1 in, $44 out. I’m liking those returns…
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Millennials think differently about a lot of things.
They believe in the double bottom-line.
They don’t trust Corporate America.
They despise the traditional 9-to-5.
Despite starting a career in one of the worst economic downturns and drowning in student debt, Millennials are willing to forgo a “cush” traditional job for a lower paying opportunity that “matters”. Social entrepreneurship, tech start-ups, and #workfromwherever dominate Millennial conversation
Millennials – those born between early 1980's and 2000's - are changing our world.
With more than fifty percent of the world’s population currently made up of people 30 years old or younger, Millennials are now the largest generation on the planet. Their sheer size provides this generation with an immense opportunity to change, well, everything, and that’s exactly what they are doing.
Quick question: Who are the Millennials?
With over 100 million daily active users and 400 million snaps per day, Snapchat is quickly emerging as a serious contender in the social space, especially with the 35 and under crowd.
Business Insider reports that over 77 percent of college students use Snapchat daily, and 58 percent of college students would be likely to purchase a brand's product or service if they received a coupon on Snapchat.
Did somebody say “millennial-friendly”?
As an organizational leader, you’ve undoubtedly noticed the continued fan “frenzy” building around this new app.
Social media plays a BIG part in influencing consumer’s behavior in today’s sharing society. Whether it’s a company Facebook video that goes viral, or an unsatisfied customer’s Twitter rant that start trending, social media has the power to break or make your business.
Today’s digital-savvy consumers use social media for a variety of functions in life, including assistance in the five-step purchasing process. When presented with a purchasing decision, consumers often check social media for peer recommendations, new brand discovery, and product comparison.
Sometimes this effort is deliberate, and other times, it’s subliminal (how many disgruntled customer Facebook rants have you read in the past few months?).
Live streaming is quickly becoming quite the “thing” on social.
Facebook’s even jumping on the bandwagon, with Facebook Live. Originally only available to high profile celebrities, Facebook Live is now available to the masses allowing users to, “broadcast to the largest audience in the world with the camera in your pocket”.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.