Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
“Blogging sounds like an awesome addition to our marketing strategy, but you don’t understand – we don’t have anything interesting to blog about,” a client stated.
“Sure you do – you just haven’t realized it yet!” I replied, brainstorming half a dozen millennial-approved blog pitches on the fly.
Blogging isn’t a hard sell for today’s competitive organizations. The stats typically speak for themselves. I mean, it’s hard to dismiss the fact that companies who blog receive 97% more links to their website (increased web traffic = cha-ching!).
With over 100 million daily active users and 400 million snaps per day, Snapchat is quickly emerging as a serious contender in the social space, especially with the 35 and under crowd.
Business Insider reports that over 77 percent of college students use Snapchat daily, and 58 percent of college students would be likely to purchase a brand's product or service if they received a coupon on Snapchat.
Did somebody say “millennial-friendly”?
As an organizational leader, you’ve undoubtedly noticed the continued fan “frenzy” building around this new app.
Live streaming is quickly becoming quite the “thing” on social.
Facebook’s even jumping on the bandwagon, with Facebook Live. Originally only available to high profile celebrities, Facebook Live is now available to the masses allowing users to, “broadcast to the largest audience in the world with the camera in your pocket”.
No one wants to read boring, blah, blah, blah blogs.
You know the type – the ones that read like IKEA instructions or Britannica Encyclopedia entries.
Or what about the “my product is the greatest thing since sliced bread and here are twenty-five advantages to purchasing my product at only $29.99 + S/H and your life sucks if you don’t buy my amazing, Made in China product today at this special, super exclusive offer” blog entries?
Or how about the keyword mania ones, with every line reading like Google search entries?
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.