Have you heard of it?
Even if it’s news to you, chances are you’ve instinctively acted in a manner in accordance.
So the Law of Reciprocity isn’t anything new – cultural evidence of such behavior has been documented as far back as the Hammurabi code and Homer’s Greek Iliad.
In the early 1900’s two psychologist’s, Richard Leakey and Kurt Lewin attributed the very nature of humans to reciprocity, claiming humans survived because their ancestors learned to share goods and services "in an honored network of obligation".
Millennial marketing is all the buzz in today’s business world.
Questions like “What do millennials like?”, “What will they spend money on?” and “How can I get them to buy my product?” dominate communication conference topics and headline advertising publications.
With millennials responsible for over $200 billion in annual spend, the under-30 crowd is quite the target market for today’s marketing professional.
So what are millennial consumers looking for in brands they patronize, and how can established organizations modify their messaging and operations to appeal to the 80+ million millennials living in the US?
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.