E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY