E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
E-mail marketing is an essential part of any effective digital strategy in today’s technological world.
However, even the best-written promo e-mail will prove to be worthless if it’s not sent out at an optimal time – a time that recipients will actually click “open” and read.
As a marketing consultant, I am routinely asked by busy entrepreneurs and marketers, “What’s the best time of day or day of the week to send out promotional e-mails?” Seems like just about everyone’s stumped on the “best time” to send promo e-mails.
Anyone else remember AOL’s “You’ve got mail!” chime?
Did it make you feel all warm and fuzzy inside?
Receiving e-mail can be a thrilling experience – whether it’s from your long lost love or favorite peeps at your fav brand.
While many of our inboxes have become filled with spam and bills, there’s still something sweet and savory about receiving a personal note from someone – or some organizations – bearing good tidings.
E-mail marketing is fun.
C’mon – everyone likes getting a personalized e-mail (even a commercialized e-mail) from someone or some brand they love. Whether it’s holiday wishes or promo codes, we still enjoy receiving good news in our inbox.
Turns out e-mail marketing isn’t just fun – it’s also quite profitable. For every $1 spent on an e-mail marketing campaign, average return on investment is $44.
Wow - $1 in, $44 out. I’m liking those returns…
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.