There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY