Thanks to last month’s announcement about Facebook Zero, the top social media app is a pretty sore subject for most communications and marketing professionals. With new algorithm changes come decreased engagement and increased ad spend. Many responded to the announced Facebook changes with the question, “How could it get any worse?”.
Good news for social media savants willing to think beyond the traditional post: Facebook’s cover video options offer a goldmine of opportunity for creatives willing to invest in a unique production for their brand’s Facebook page.
And the best thing about a Facebook cover video is that it has a half-life of more than 15 seconds (okay, okay – new Facebook feed content lasts a little longer than 15 seconds…but not by much!).
By creating a Facebook cover video, organizations can showcase their company and their offerings in an engaging way that informs consumers and converts traffic into customers.
By now, you’ve caught wind of the impending Facebook News Feed changes.
If you’re like most organizational leaders, chances are you’ve already started wondering how these algorithmic modifications will affect your company’s digital reach and bottom-line.
You may have added updating your brand’s social strategy to your already overflowing first quarter to-do list.
You may have reached out to a few social savants, hoping to hear that the app changes aren’t as widespread or as impactful as speculated.
You may have considered scrapping Facebook priority all together, fearing that these updates will simply increase your department’s ad spend without offering any additional benefits.
Our message to you: Don’t throw in the proverbial Facebook towel. While the News Feed changes will impact everyone, they aren’t (all) bad.
Facebook has changed a lot since it’s early days as a social media pioneer.
What once consisted of desktop applications limited to picture posting, image galleries, and rudimentary messaging options has evolved into one of the largest networking empires in history.
Remember when geotagging and video uploads came out? Those were the days.
America’s favorite social app, and its frustrating algorithm, has had marketers and organizational leaders spinning since the Ratings & Reviews feature rolled out.
If the ever-changing digital platform has you feeling a little overwhelmed, don’t fret.
There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
Scrolling through my personal Facebook feed, I’m amazed at how it’s evolved from a revolutionizing tech fad to an almost-essential component of our daily lives.
Back before smartphones, Facebook was simply a way to snoop on collegiate coeds.
Today, it’s an online hub providing community updates, national news, weekly specials, career tips, budget-friendly recipes, and endless baby pics. Facebook, and other popular social platforms, have replaced many of the former mediums people used to relate.
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
The divide between farmers and the consumers has never been this large. No generation in the history of America has been so far removed from the farm, than that of today’s Millennial and Gen Z consumers. With the average age of America’s farmers pushing 58, and Millennials (ages 18-35), the gap between farm and table is equivocal to the spread of Grand Canyon.
The majority of today’s consumers don’t understand food animal life cycles, husbandry techniques, or production demands (GMO’s anyone?).
Social media is a big deal in our society.
It seems like everywhere you look, someone’s socially broadcasting – from your third-grade nephew hashtagging his science project to your ninety-year-old grandmother’s recipe posts.
Innovative organizations are jumping on the social bandwagon as well; today’s marketing managers may find it a little more cumbersome to manage multiple social accounts for national company vs. one’s private Instagram.
Social media is everywhere.
It’s no longer a just a tween past time for Justin Bieber fans.
Nor simply a tool for grandma to “snoop” on relatives latest flames.
From Facebook to Twitter to Snapchat, social media dominates today’s digital space. By implementing a target market specific social media strategy, today’s marketing professionals can help increase brand awareness by establishing an engaging presence on multiple social media platforms.
Social media is always changing.
With a new year, come new social trends.
What worked last year may not necessarily work in 2016.
Platforms update applications, consumers shift behavior patterns, and marketers – well, we just try to stay on top of it all.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.