Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.