Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
Scrolling through my personal Facebook feed, I’m amazed at how it’s evolved from a revolutionizing tech fad to an almost-essential component of our daily lives.
Back before smartphones, Facebook was simply a way to snoop on collegiate coeds.
Today, it’s an online hub providing community updates, national news, weekly specials, career tips, budget-friendly recipes, and endless baby pics. Facebook, and other popular social platforms, have replaced many of the former mediums people used to relate.
The farm to consumer divide is huge.
Consumers driving food trends lack the familiarity of agriculture - how food is produced - observed in previous generations. Today's consumer has no idea how food gets from the field to the table and this ever-growing educational gap is fueling some pretty serious food fights.
Agriculture influencers and leaders readily champion "telling the story of ag" as an effective solution for the farm to consumer divide and its impending implications on the agriculture industry. However, "telling the story of ag" is a pretty general, and somewhat overwhelming, recommendation for busy industry professionals.
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
I recently attended my first AgChat Foundation Conference – Cultivate and Connect. Held December 8th – 9th in Kansas City, Missouri, the AgChat Conference lived up to the promise of empowering “farmers, ranchers, and agriculturalists with the tools to share their stories to consumers – on social media, one-on-one connections and at the legislative level”.
With a speaker line-up that read like the Who’s Who’s of the agriculture industry, and socially savvy attendees from all over the world, AgChat 2016 was truly a must-attend event for anyone invested in the agricultural sphere.
Good publicity doesn’t just happen – it requires both targeted effort and strategy.
Sending out a couple “I’m so awesome” e-mails and waiting around for the NY Times to call ya ain’t gonna cut it.
I think there’s this common misconception that cool people just miraculous get cool media features (like today’s digitally demanded journalists have time to simply monitor super coolness and write about it).
That’s not how it – ever – happens.
With over 100 million daily active users and 400 million snaps per day, Snapchat is quickly emerging as a serious contender in the social space, especially with the 35 and under crowd.
Business Insider reports that over 77 percent of college students use Snapchat daily, and 58 percent of college students would be likely to purchase a brand's product or service if they received a coupon on Snapchat.
Did somebody say “millennial-friendly”?
As an organizational leader, you’ve undoubtedly noticed the continued fan “frenzy” building around this new app.
Social media plays a BIG part in influencing consumer’s behavior in today’s sharing society. Whether it’s a company Facebook video that goes viral, or an unsatisfied customer’s Twitter rant that start trending, social media has the power to break or make your business.
Today’s digital-savvy consumers use social media for a variety of functions in life, including assistance in the five-step purchasing process. When presented with a purchasing decision, consumers often check social media for peer recommendations, new brand discovery, and product comparison.
Sometimes this effort is deliberate, and other times, it’s subliminal (how many disgruntled customer Facebook rants have you read in the past few months?).
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.