Popular social media myths are a dime a dozen.
Post on Facebook three times a day.
Don’t post on Facebook every day.
Posting is so last year - Facebook live streaming is where it’s at!
Everywhere you look, marketers are weighing in on the latest and greatest social media hacks that are supposed to turn your brand’s social media presence into a viral success. While it’s important to stay up to date on social media trends and updates, building a digital strategy on unfounded social media myths is never helpful.
Here are four popular social media myths that are holding you back:
Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Following a timely acquisition by Facebook, Instagram has emerged as one of the top social media platforms worldwide.
In 2017, Instagram was home to over 800 million monthly active users, with over 75 percent of them located outside of the United States. Instagram users are proving to be incredibly loyal and very active - over 60 percent of users log in on a daily basis, making Instagram the second most engaged network after Facebook.
Instagram’s versatile feature options, from filters to stories, have made it favorite among the under 35 crowd (70 percent of users are Millennials or Generation Z members). Recent app rollouts have even been credited with squelching other social media players like Snapchat. Today, Instagram users can edit and share pictures, videos, stories and even go Live within the mobile platform.
Recent social media studies have revealed Instagram to be the preferred social network of teens in the United States, beating out both Twitter and Facebook. But as Instagram grows in popularity, so does the competition for engagement.
Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
Scrolling through my personal Facebook feed, I’m amazed at how it’s evolved from a revolutionizing tech fad to an almost-essential component of our daily lives.
Back before smartphones, Facebook was simply a way to snoop on collegiate coeds.
Today, it’s an online hub providing community updates, national news, weekly specials, career tips, budget-friendly recipes, and endless baby pics. Facebook, and other popular social platforms, have replaced many of the former mediums people used to relate.
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Instagram is the bomb – especially in the Millennial and Gen Z market, where it boasts a 42% penetration rate.
The steady stream of pretty pics is just one reason the 30-under crowd is abandoning social platforms like Facebook in favor of Instagram. The photos sharing site (while owned by Facebook) offers fewer ads for leisure users to swipe through, and oh yeah, their mom’s not on it (yet).
But for the busy social media pro, Instagram isn’t all fun and games.
Instagram is all the craze.
With over 7.3 million daily users, Instagram has surpassed Twitter for online traffic. The popular app currently has over 400 million users, and boast a 42% penetration rate across the millennial market.
A favorite among younger generations, this popular photo sharing sites provides unique advantages over other platforms. Snap and pic, apply a filter, include some hashtags, and BAM – you are on your way to Instagram badassery (or so you thought).
Social media is a big deal in our society.
It seems like everywhere you look, someone’s socially broadcasting – from your third-grade nephew hashtagging his science project to your ninety-year-old grandmother’s recipe posts.
Innovative organizations are jumping on the social bandwagon as well; today’s marketing managers may find it a little more cumbersome to manage multiple social accounts for national company vs. one’s private Instagram.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.