There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
I’d like to introduce you to a little thing we marketers like to call the Naïve Theory.
The Naïve Theory states that because consumers can’t know everything about a product, they fill in the gaps with their own (naïve) theories to help make decisions about whether the cheaply priced product is a terrific deal or a piece of junk.
Steve Posavac, a professor at Vanderbilt University, describes the Naïve Theory further. Posavac states, “Most people simultaneously believe that low prices mean good value, and that low prices mean low quality.”
Think about that.
Did you know there is actually an observable five stages process from which consumers made purchasing decisions?
It’s not just “bright, shiny object” theory – instead, it’s a well-documented (and quite universal) phenomenon that dictates who buys what when and where.
In case you’ve been the dark to this oh-so-applicable psychological theory, we’re going to shed on light on the highly predictable (and arguably) profitable five stage consumer purchasing process.
Marketing or selling is more than just catching a potential customer’s attention with flashy ads or a TV commercial. Instead, marketing covers a wide span of time – from catching the consumers attention, to the decision making process, to making the sale, to the after sale period, (hopefully) repeat sales, and creation of brand ambassadors or generation of brand loyalty.
It’s quite the process.
The millennial lifestyle has been bemusing cultural influencers, organizational leaders, and marketing professionals long before they received the not-so- complimentary (nor accurate) “Snowflake Generation” sobriquet.
From living with their parents longer than previous generations, to challenging traditional consumption patterns, millennials – and their very millennial-lifestyle – are changing the way to do just about everything.
To better understand this generation of digital natives, one can benefit from learning a little bit more about how millennials live, what they prioritize, and how their beliefs and values with continue to influence our future.
E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
“It doesn’t matter how much money you throw at Facebook ads – millennial consumers aren’t going to bite unless you do away will all this elitist corporate party line crap!” I (exasperatedly) expressed to an old school business exec.
“We are not deviating from the proven safe zone. I know you’re pretty new to business, but in my forty years of experience, standard corporate messaging always works. Consumers don’t fear what you don’t tell them,” he replied.
Newsflash: Advertising and public relations are not the same thing.
While public relations is often integrated within a marketing strategy, advertising and public relations are two very different disciplines.
In fact, some leading professionals even consider public relations as the opposite of advertising.
2017 in the year of the millennial – millennial purchasing power that is.
With annual spend estimates of $200 billion, the millennial market is flexing its influence in all industries – from automotive to food to healthcare to technology.
Millennial consumers’ demands and preferences continue to shape how we live, work, and play; and they are using their digital presence to influence how other generations spend as well.
Have you ever heard someone exclaim, “You can never have too many shoes!”?
Well that just might not be true.
Popular psychology indicates that you CAN have too many choices – of just about anything, including shoes.
The Father of the American automobile, Henry Ford, knew this concept well.
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY