Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Following a timely acquisition by Facebook, Instagram has emerged as one of the top social media platforms worldwide.
In 2017, Instagram was home to over 800 million monthly active users, with over 75 percent of them located outside of the United States. Instagram users are proving to be incredibly loyal and very active - over 60 percent of users log in on a daily basis, making Instagram the second most engaged network after Facebook.
Instagram’s versatile feature options, from filters to stories, have made it favorite among the under 35 crowd (70 percent of users are Millennials or Generation Z members). Recent app rollouts have even been credited with squelching other social media players like Snapchat. Today, Instagram users can edit and share pictures, videos, stories and even go Live within the mobile platform.
Recent social media studies have revealed Instagram to be the preferred social network of teens in the United States, beating out both Twitter and Facebook. But as Instagram grows in popularity, so does the competition for engagement.
Thanks to last month’s announcement about Facebook Zero, the top social media app is a pretty sore subject for most communications and marketing professionals. With new algorithm changes come decreased engagement and increased ad spend. Many responded to the announced Facebook changes with the question, “How could it get any worse?”.
Good news for social media savants willing to think beyond the traditional post: Facebook’s cover video options offer a goldmine of opportunity for creatives willing to invest in a unique production for their brand’s Facebook page.
And the best thing about a Facebook cover video is that it has a half-life of more than 15 seconds (okay, okay – new Facebook feed content lasts a little longer than 15 seconds…but not by much!).
By creating a Facebook cover video, organizations can showcase their company and their offerings in an engaging way that informs consumers and converts traffic into customers.
Influencer Marketing via social media channels is a relatively new component of the modern promotional mix.
For several years, many established marketing agencies and directors dismissed the tech-facilitated marketing element as just another digital bubble, not worthy of a budget line. However, as Influencer Marketing has grown into an entire industry in and of itself (Instagram Influencers alone were considered a $1 billion dollar market in 2017), the effectiveness of Influencer Marketing is no longer being dismissed.
Perhaps you’ve heard of Influencer Marketing at an annual conference. Maybe you’ve responded to some sponsored content on your personal social media feeds. If you’re like most 21st century professionals, you’ve been exposed to Influencer Marketing, but aren’t really clear as to what this whole “influence-thing” is.
By now, you’ve caught wind of the impending Facebook News Feed changes.
If you’re like most organizational leaders, chances are you’ve already started wondering how these algorithmic modifications will affect your company’s digital reach and bottom-line.
You may have added updating your brand’s social strategy to your already overflowing first quarter to-do list.
You may have reached out to a few social savants, hoping to hear that the app changes aren’t as widespread or as impactful as speculated.
You may have considered scrapping Facebook priority all together, fearing that these updates will simply increase your department’s ad spend without offering any additional benefits.
Our message to you: Don’t throw in the proverbial Facebook towel. While the News Feed changes will impact everyone, they aren’t (all) bad.
There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
I’d like to introduce you to a little thing we marketers like to call the Naïve Theory.
The Naïve Theory states that because consumers can’t know everything about a product, they fill in the gaps with their own (naïve) theories to help make decisions about whether the cheaply priced product is a terrific deal or a piece of junk.
Steve Posavac, a professor at Vanderbilt University, describes the Naïve Theory further. Posavac states, “Most people simultaneously believe that low prices mean good value, and that low prices mean low quality.”
Think about that.
Did you know there is actually an observable five stages process from which consumers made purchasing decisions?
It’s not just “bright, shiny object” theory – instead, it’s a well-documented (and quite universal) phenomenon that dictates who buys what when and where.
In case you’ve been the dark to this oh-so-applicable psychological theory, we’re going to shed on light on the highly predictable (and arguably) profitable five stage consumer purchasing process.
Marketing or selling is more than just catching a potential customer’s attention with flashy ads or a TV commercial. Instead, marketing covers a wide span of time – from catching the consumers attention, to the decision making process, to making the sale, to the after sale period, (hopefully) repeat sales, and creation of brand ambassadors or generation of brand loyalty.
It’s quite the process.
The millennial lifestyle has been bemusing cultural influencers, organizational leaders, and marketing professionals long before they received the not-so- complimentary (nor accurate) “Snowflake Generation” sobriquet.
From living with their parents longer than previous generations, to challenging traditional consumption patterns, millennials – and their very millennial-lifestyle – are changing the way to do just about everything.
To better understand this generation of digital natives, one can benefit from learning a little bit more about how millennials live, what they prioritize, and how their beliefs and values with continue to influence our future.
E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.