Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
Have you heard of it?
Even if it’s news to you, chances are you’ve instinctively acted in a manner in accordance.
So the Law of Reciprocity isn’t anything new – cultural evidence of such behavior has been documented as far back as the Hammurabi code and Homer’s Greek Iliad.
In the early 1900’s two psychologist’s, Richard Leakey and Kurt Lewin attributed the very nature of humans to reciprocity, claiming humans survived because their ancestors learned to share goods and services "in an honored network of obligation".
Gone are the storefronts of yesteryear, advertising 2-for-1 sales and holiday specials; today’s Connected Age has replaced consumers’ first impressions from brick and mortar to social media activity.
Instead of “window shopping”, today’s consumers are checking out prospective brands online – relying on web presence and social traction to verify quality (or lack thereof).
For many of today’s consumers, the first exposure to a brand is facilitated via digital means.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.