Popular social media myths are a dime a dozen.
Post on Facebook three times a day.
Don’t post on Facebook every day.
Posting is so last year - Facebook live streaming is where it’s at!
Everywhere you look, marketers are weighing in on the latest and greatest social media hacks that are supposed to turn your brand’s social media presence into a viral success. While it’s important to stay up to date on social media trends and updates, building a digital strategy on unfounded social media myths is never helpful.
Here are four popular social media myths that are holding you back:
Since its founding in 2010, Pinterest has emerged as a top social media platform for brands and consumers.
What started out as a virtual scrapbook of home decor how-to’s and favorite family recipes, has evolved into a mobile app that attracts millions of social media users every month. “Pinners,” as Pinterest users are affectionately known, are loyal users that circumvent the endless drama and pay per click congestion often associated with other social media platforms to share valuable content with their tight-knit followings.
In 2012, Pinterest was reported to be the fastest site ever to reach the 10 million unique visitor mark. Thanks to multiple platform feature modifications and timely acquisitions, the Pinterest experience has remained consistently enriching for its devoted user base looking to the social media app as a trusted resource for pretty much everything.
Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Social media is everywhere.
It’s no longer a just a tween past time for Justin Bieber fans.
Nor simply a tool for grandma to “snoop” on relatives latest flames.
From Facebook to Twitter to Snapchat, social media dominates today’s digital space. By implementing a target market specific social media strategy, today’s marketing professionals can help increase brand awareness by establishing an engaging presence on multiple social media platforms.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.