“A PR Strategy sounds great – for the future – but really isn’t something we’re interested in doing right now,” a client stated.
“But you already are doing PR…it’s just not the kind of PR you want,” I explained, referring to his organizations’ recent “trending” status on community Facebook pages (and not the good kind of trending…).
Truth is we all are involved in public relations 24/7, whether we know it or not.
Good publicity doesn’t just happen – it requires both targeted effort and strategy.
Sending out a couple “I’m so awesome” e-mails and waiting around for the NY Times to call ya ain’t gonna cut it.
I think there’s this common misconception that cool people just miraculous get cool media features (like today’s digitally demanded journalists have time to simply monitor super coolness and write about it).
That’s not how it – ever – happens.
My first Public Relations professor was circa 1940.
He got his career start alongside inspirational characters for Mad Men. His “tried and true” PR theories were all “Cold War, wait ‘em out, big bad Corporate America” themed.
While such stonewall strategy may have worked on June Cleaver inspired retro housewives and their emotionally detached bread winning hubbies, silent treatment simply will not fly with today’s generation of socially savvy consumers.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.