Presenting a Public Relations workshop to an audience of small business owners, my first few slides were interrupted by an attendee that raised his hand and said, “Uh – you are going to be giving us the contact information for big news people, right?”
I smiled, “No, I’m not, but as you’ll learn throughout this presentation, you don’t need it.”
Contrary to popular misconception, public relations in the Information Age isn’t all about who you know.
It doesn’t matter who you know – a national news anchor or even a Hollywood celeb agent – if you don’t have anything worth publicizing.
Every brand can score big, good publicity – and I mean every brand.
A seasoned public relations professional told me that when I was just a baby – 19 years old – starting out in the public relations (PR) game.
I was skeptical, but after almost ten years of pitching everything from toilet paper to international orphanages to residential contractors I can attest that yes – every brand (and I mean every brand) can land big publicity.
Newsflash: Advertising and public relations are not the same thing.
While public relations is often integrated within a marketing strategy, advertising and public relations are two very different disciplines.
In fact, some leading professionals even consider public relations as the opposite of advertising.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY