Our brand is too old for young people to ever buy into it.
New technology has made our company obsolete.
New, new, new – that’s all anyone wants.
Just a few of the things I hear from discouraged clients working in (seemingly) soon-to-be-extinct organizations.
Established brands present a great advantage over their new to the market competitors, however, how many times have we watched as an oldie goldie’s market share has been ousted by an up and coming?
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