There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
With over 100 million daily active users and 400 million snaps per day, Snapchat is quickly emerging as a serious contender in the social space, especially with the 35 and under crowd.
Business Insider reports that over 77 percent of college students use Snapchat daily, and 58 percent of college students would be likely to purchase a brand's product or service if they received a coupon on Snapchat.
Did somebody say “millennial-friendly”?
As an organizational leader, you’ve undoubtedly noticed the continued fan “frenzy” building around this new app.
Live streaming is quickly becoming quite the “thing” on social.
Facebook’s even jumping on the bandwagon, with Facebook Live. Originally only available to high profile celebrities, Facebook Live is now available to the masses allowing users to, “broadcast to the largest audience in the world with the camera in your pocket”.
“I don’t think anyone saw coming what [Snapchat is] building. At worst, they are the next-generation MTV . At best, they are the next-generation Viacom,” stated Chamath Palihapitiya, a former Facebook executive.
Snapchat is one of the fastest-growing social platforms, with over 100 million daily active users and 400 million snaps per day. It’s made a huge splash with the Millennial crowd, as over 70% of U.S. users falling between the 18 – 34 age range.
Snapchat’s content is pretty unique – users produce “stories” to engage follower, with created content lasting only 24 hours and consisting of a string of snaps to create a video narrative. Users can incorporate a variety of features with their Snapchat stories: image filters, geofilters, text, emojis, music, and much more.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.