Integrating a philanthropic element into your company has gone from novel idea to essential implementation; courtesy of socially-conscious millennial consumers.
Championing internet slang such as YOLO and #giveback , Generation Y wants to make the world a better place—one purchase at a time. More than 85% of millennials correlate their purchasing decisions and their willingness to recommend a brand to the social good efforts a company is making.
Millennials’ desire to be a part of initiatives that serve a “greater purpose” and are willing to put their money where their mouth is. Just look at social conscious brands that’s products characterize millennials’ shopping lists: TOMS, FEED, Sseko Designs, Proof, Whole Foods.
“We are missing the 18-35 consumers.”
“Our ROI on print media, radio, and even TV advertisements is a joke.”
“We’ve prioritized product innovation to meet the technology demands of Gen Y, but they still hate us.”
Above are a few of the distressed statement I’ve heard from clients imploring my Gen Y whispering aptitudes to save their dying brands.
What’s the solution?
It’s more than your “cool” product offerings. It’s more than the catch phrase buried within Annual Report. It’s WAY more than the Cost of Quality Model they drilled into your head in B-school.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.