Popular social media myths are a dime a dozen.
Post on Facebook three times a day.
Don’t post on Facebook every day.
Posting is so last year - Facebook live streaming is where it’s at!
Everywhere you look, marketers are weighing in on the latest and greatest social media hacks that are supposed to turn your brand’s social media presence into a viral success. While it’s important to stay up to date on social media trends and updates, building a digital strategy on unfounded social media myths is never helpful.
Here are four popular social media myths that are holding you back:
Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Twitter is like the little engine, er, social media app, that could.
Outperforming dismal predictions, outlasting competitive spinoffs, and (somehow) holding its own among social magnets like the world-renowned Facebook empire.
Even its designation as a favorite app for both terrorism recruiting and the Tweeter-in-Chief, haven’t sunk the chirpy social platform. Can we get a #Resilient?
In 2017, Twitter had over 313 million monthly users sending 6,000 tweets per second. One unique aspect of the tweeting platform is its distinct user behavior – Twitter users are three times more likely than Facebook users to follow a brand.
Did you catch that? Three times more likely! So, it comes as no surprise that the majority of social media managers list Twitter as one of their top performing social platforms in the realm of return on investment (ROI).
There’s one thing certain about social media – it’s always changing.
Keeping up with app features, user preferences, and platform trends can feel kind of like trying to hit a moving target.
What worked last quarter isn’t working this quarter, what worked last month isn’t even a capability this month, and so on.
While annual predictions of what the next year of our connected culture aren’t always spot on (just wait till a new app feature comes out), positioning your brand’s social strategy to pivot in accordance with anticipated changes can help maintain an engaged community of followers.
In case ever-changing social strategies have your head spinning, here’s five social media trends for 2018:
Millennials love to give, in fact, Generation Y has even been hailed by some as the most charitable generation.
According to Achieve’s Millennial Impact Report, 84 percent of millennials made a charitable donation, and 70 percent spent at least an hour volunteering.
Despite being one of the most cash-strapped and indebted generations in American history, millennials have proved their generosity is not economically governed.
Scrolling through my personal Facebook feed, I’m amazed at how it’s evolved from a revolutionizing tech fad to an almost-essential component of our daily lives.
Back before smartphones, Facebook was simply a way to snoop on collegiate coeds.
Today, it’s an online hub providing community updates, national news, weekly specials, career tips, budget-friendly recipes, and endless baby pics. Facebook, and other popular social platforms, have replaced many of the former mediums people used to relate.
We live in a fast-paced, digitally saturated, and (arguably) over connected world. Social media has evolved from a teenage fad into an integral part of our society. It’s changed the way we communicate, connect, and live our lives.
While few things in the social media sphere are constant (What…another app?!), there is one thing we can count on – the digital world is always changing.
Here are five social media trends that are projected to rock 2017:
Want to know a secret? Twitter’s my favorite.
Of course, my 20,000+ followers probably gives that away.
Yes, you read that right. I’d rather tweet than post or snap any day.
Why? Because Twitter done right is both super fun and profitable. You can promote services, connect with prospectives, share article, etc.
It’s uniquely condensed, information-driven platform is a goldmine opportunity for today’s marketers.
Social media is a big deal in our society.
It seems like everywhere you look, someone’s socially broadcasting – from your third-grade nephew hashtagging his science project to your ninety-year-old grandmother’s recipe posts.
Innovative organizations are jumping on the social bandwagon as well; today’s marketing managers may find it a little more cumbersome to manage multiple social accounts for national company vs. one’s private Instagram.
Social media is everywhere.
It’s no longer a just a tween past time for Justin Bieber fans.
Nor simply a tool for grandma to “snoop” on relatives latest flames.
From Facebook to Twitter to Snapchat, social media dominates today’s digital space. By implementing a target market specific social media strategy, today’s marketing professionals can help increase brand awareness by establishing an engaging presence on multiple social media platforms.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.