E-mail is all too often overlooked, essential part of a modern marketing strategy.
It’s not just for big tech companies like Amazon – implemented correctly, it can be a huge game changer for any organization. Its unique point of contact with customers directly makes it one of the most effective ways to communicate and keep in touch with consumers.
E-mail marketing is a great way to build brand awareness & customer loyalty.
The unique up close and personal delivery of e-mail marketing efforts vs. traditional print ads or impersonal sponsored social posts provides an amazingly convenient vehicle for today’s brands to truly connect with customers on an individual level.
“Having a website, in fact, might be the only aspect of marketing more critical than email,” states Tony Delmercado, COO of Hawke Media.
Today’s marketers can leverage e-mail marketing to build brand awareness and encourage customer loyalty, encouraging increased sales, customer referrals, plus additional ways to get “involved” – from brand ambassadors to user-generated promo.
Perhaps one of the best advantages to e-mail marketing over other traditional methods is the high return on investment (ROI). Yes, that’s right – the bottom-line.
Recent marketing reports revealed that the average ROI per e-mail marketing campaign is a $44 return for each $1 spent.
Wow! Now that’s what I call a worthwhile investment!
While ROI will fluctuate with list size, pricing strategy, labor costs, etc. this average ROI is much greater than many other popular marketing efforts.
Response rates on email marketing are quite strong, ranging from 5 to 35 percent, depending on the industry and format. Meanwhile, response rates for traditional direct mail average much lower, barely cracking the 3% mark.
Bottom line: E-mail marketing trumps direct mail any day.
Time to invest your marketing resources where the money (or higher ROI) is.
About Hannah Becker:
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.