Ahhhh….summertime. It’s finally here.
Consumers have adjusted their budgets for fun in the sun, employees are requesting leave, and just about everyone is planning that all-American summer vacation.
As an organization regularly posting to social media, it can be difficult to compete with fun-loving group selfies of your neighbor’s once in a lifetime trip to Tahiti.
Additionally, it can be challenging to maintain a consistent schedule if office support is sparse due to your colleagues travel.
Having a plan to summer-fy your brand’s social media can be a great way to join in on the seasonal fun. Just because everyone else is taking a vacation, doesn’t mean your social media performance has to. By integrating summertime themes into your social media calendar, your organization can connect with new followers and develop a more engaged online community.
Here are three ways you can summer-fy your organization's social media:
Join the Summer Fun with Contests and Giveaways
Hosting a contest or giveaway can be a great way to engage your social media followers and share some summertime fun!
Thanks to giveaway-focused programs and plugins, it’s easier now than ever to integrate a contest into your social media strategy. Rafflecopter, King Sumo, and Gleam are just a few of the many contest-oriented platforms that can help you run a contest stress-free.
Three big must-haves for a successful social media contest:
When structuring your next social media contest, be sure to keep all three essential content components in mind. A fun giveaway can be a great way for your organization to show a little summertime spirit!
Take Your Social Media Outside
Summertime is all about the outdoors - beach trips, camping trips, Disneyland, exciting cruises, mountain treks...you get the picture.
Everyone is out of school, and (hopefully) heading outside. As a social media strategist, taking your organization’s social media outside during the summer months can be a great way to summer-fy your content!
While indoor meetings, industry conferences, and press releases may normally make up the meat and potatoes of your social content calendar, expanding your environment for the summer months can be a great way to remain competitive among the endless slew of travel pics.
Not sure how you can take your organization’s social media outside?
Here are a few suggestions:
Share Fun and Inspiring Follower Content
Chances are, your social media followers summertime content may be a lot more interesting than whatever you have going on in the office.
Consider: Skydiving in Hawaii vs. a three-hour department meeting...not much of a comparison.
Asking for fun follower-created content and sharing it on your organization’s social media platforms can be a great way to engage your online community and summer-fy your social streams.
If your organization is product-based, create a branded, summer-related hashtag and ask followers to share photos of the places they’ve been with your product.
If your organization is service-based, consider developing a content campaign around an organizational mission or value, and ask followers to share related content by using a specific hashtag.
End result: authentic, engaging social media content that screams “Summer fun!”.
Ready to summer-fy your social media?
Whatever your industry or location, summer-fying your social media can be a great way to continue to build your social media following through the summer months.
Organizing a social media contest or giveaway, including outdoor activities in your social media content strategy, and including follower-generated content into your organization’s social media feed can help your platforms beat the summertime social media blues!
If you’d like to schedule a consultation to discuss your brand’s marketing and public relations performance, contact Becker Digital.
Becker Digital is a full-service Marketing and Public Relations Agency dedicated to empowering mission-driven organizations to reach their goals. We apply our expertise in community development, social media strategy, and public relations to connect organizational clients with today’s always-scrolling online users.