Association of Military Colleges and Schools of the United States (AMCSUS) Commandants' Workshop

During the Association of Military Colleges and Schools of the United States (AMCSUS) 2023 Commandants' Workshop, Hannah Becker, the Vice President of Becker Digital, delivered an insightful presentation on Generation Z and their utilization of social media. She shed light on the contemporary challenges posed by social media, explored the patterns of social media usage among Generation Z, and proposed innovative solutions to enhance organizational outcomes in both the digital and physical realms. Within her talk, she discussed the psychological factors and external influences that shape digital communication patterns, while also outlining the potential impacts on communities, organizations, and society.

Gen Z: A New Era of Social Media

As we witness a transformation in the demographics of military cadets and students across different generational groups, combined with the rapid advancement of technology, a fresh set of challenges and opportunities related to social media has emerged. Many Gen Z-concentrated organizations, including education and military organizations, are facing a new wave of social media challenges that require digital leadership and proactive strategies. Among these challenges are cyberharassment, deep fakes, disinformation, and other forms of online misconduct. The potential consequences of these cyber challenges can extend far beyond the realm of social media, directly impacting the force, mission, and reputation of these esteemed institutions. Academies, colleges, and schools must address these potential threats and destructive user behavior in an effective and ethical way. Such social media-related challenges are not limited to the education or military realm; instead, they are permeating every aspect of our hyperconnected modern world.

Effective Solutions for Online Misconduct 

As a veteran-owned small business, Becker Digital recognized the urgency of addressing these social media challenges head-on. We have developed and implemented effective mitigation strategies that aim to combat harmful trends and safeguard the integrity of education and military organizations. Through comprehensive training programs, we equip individuals and organizations with the knowledge and skills to responsibly and ethically navigate the ever-evolving digital landscape. Our overarching goal is to empower the next generation of leaders to thrive in the Digital Age. By providing them with the tools to understand and navigate the complexities of social media, we ensure that they are well-prepared to make informed decisions, effectively communicate, and protect the values and mission of their organizations. We firmly believe that by tackling these social media challenges proactively, we contribute to the creation of a safer, more resilient, and digitally literate community of leaders.

About Becker Digital:

Founded in 2015, Becker Digital is a veteran-owned consulting firm that provides customized services to mission-driven organizations. We specialize in bridging divides between public sector organizations and the diverse communities they serve. Consulting, program support, and training are our areas of expertise. Our company delivers high-quality services to government agencies and nonprofit organizations seeking to increase efficiency and effectiveness.

Contact us to schedule a consultation and learn more about how digital strategy can enhance your organization’s mission.

Becker Digital is proud to be a CVE-verified Service-Disabled Veteran-Owned Small Business (SDVOSB), SBA-certified HUBZone Business, and Virginia SWaM-certified (Micro, Small, and Service-Disabled Veteran-Owned) Business.

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The Power of Anonymity: Generation Z's Presence on Anonymous Hyperlocal Apps