Becker Digital at Wyoming Governor’s Convention
Wyoming Governor’s Convention Recap:
Jeremy Becker and Hannah Becker spoke at the 2023 Wyoming Governor’s Convention on a generational marketing panel, called, “How to Target Gen Z, Millennials, Gen X, & Boomers.” The panel discussion included generational differences in marketing and social media usage, audience segmentation and targeting, and the unique role trust plays in consumer decisions.
Additionally, panelists provided real-world case studies and examples of how organizations can implement generational marketing in their digital communications and outreach. Effective tourism marketing is multi-generational; thus, organizations must understand generational differences to develop and implement a successful tourism marketing campaign that reaches Baby Boomers, Gen Xers, Millennials, and Gen Zers.
Check the write-up in Cowboy State Daily on our panel discussion!
The Wyoming Governor’s Convention is the premier hospitality and tourism conference in the Equality State. Each year, Cheyenne hosts 300+ representatives from public and private organizations engaged in Wyoming’s vibrant tourism industry. The convention offers three days of networking and professional development events.
About Becker Digital:
Becker Digital is a veteran-owned consulting, marketing, and training agency located in the Shenandoah Valley of Virginia. Founded in 2015, Becker Digital has a successful track record of supporting government agencies and nonprofit organizations. We are a CVE-verified Service-Disabled Veteran-Owned Small Business (SDVOSB), SBA-certified HUBZone Business, and Virginia SWaM-certified (Micro, Small, and Service-Disabled Veteran-Owned) Business.
To discover how military service inspired our company’s founding, click here.
Wyoming Governor’s Convention Photos:
Contact Becker Digital:
If you are looking for a creative partner to assist your organization in engaging Millennial and Gen Z audiences, please contact us. We have extensive experience developing and delivering multi-generational marketing initiatives for mission-driven organizations in the government and nonprofit sectors.